What to you is the “big idea?”
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Bowl Leader
It’s Friday 🙌🏾 Any big Labor Day plans?
I am leaving JP Morgan next month and have resigned before completing of my 1 year with the firm but technically my year will be completed next month before notice period. The laptop allowance and the relocation allowances will it be recovered from me during my exit??
Please let me know if anyone is aware of this scenario.. Leaving JP Morgan is completely personal JPMorgan Chase
Additional Posts in Advertising
Any advice on nailing the perfect headline?
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Working normal hours and enjoying enjoyment in life outside of work, preferably outside and with people you love
A worker-led revolution to seize the means of production, comrade.
An idea platform that can launch a lot of campaigns. It’s big, almost tagline-worthy.
Rising Star
Slightly but significantly bigger than a “small idea”.
Paying people fairly.
But to answer the question: I agree with SVP1’s definition.
Rising Star
In advertising, a “Big Idea” is a powerful, overarching concept that drives a campaign and resonates with audiences on an emotional or cultural level. It typically transcends specific products and taps into deeper values or desires.
Nike – “Just Do It”
Big Idea: Empowerment and achievement through athleticism
Apple – “Think Different”
Big Idea: Celebrating creativity, innovation, and those who challenge the status quo.
Dove – “Real Beauty”
Big Idea: Challenging traditional beauty standards and promoting body positivity.
De Beers – “A Diamond is Forever”
Big Idea: Eternal love and commitment symbolized by diamonds.
You get the idea. You can think of many other samples.
A simple idea that requires no explanation; it has social /cultural resonance; when you see it you get that gut feeling: you just KNOW it’s brilliant.
Authenticity with a side of TikTok flair. Less "buy this" and more "let's vibe together." Real stories and relatable moments versus glossy overproduced perfection. Turning ads into experiences that consumers want to share.