What's the most important aspect of changing your company's entire entity and business services offered

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Based on how comprehensive of an overhaul that'd be, I'd have to say planning. That's the sort of undertaking that has to be really well thought out or it's destined for failure. I'm curious, can you provide any more context? I'm trying and failing to wrap my head around what could possibly necessitate this.

Shifting from a "play by ear" attitude to a more systematic and procedural approach.

Like others mentioned, careful planning across the entire company is a must. Involve all the stakeholders and practice a clear and transparent communication. This is something that needs to done collectively, or it can go sideways very quickly, to the point that it's better to close the company and open an entirely new one, which is more costly.

I'm curious about a high-level view of the changes, if you can share.

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