When a client says they’ll “save this idea for later,”have they ever, in history, actually used that idea later?

likefunny
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Yes, but you have to continue to advocate for it, be proactive, presell it and make it turn key

Call it a “test and learn” to take pressure off it

Bundle the production with something else

Or get with the media folks to get $$$$ allocated for it

It will be alive as long as you keep it alive, or else yeah, its dead

smartlike

This is so spot on with my experience. You have to be persistent about it and make it next to impossible for them to say no.

likesmart

Not once in my (300-or-so year) career.

likefunny

No. Nope. Nada. Never.

like

On a few occasions I’ve seen the clients later use an idea by wiping their asses with it.

upliftingfunny

Very rarely

like

I’ve seen it once.

like

It’s rare but I’ve had it happen a couple times, only on social though

smart

Rarely but I have seen it happen!

like

Had it (kinda) happen once. 4 years after we pitched it, 3 years after we left the agency, got word that a project we had absolutely loved and wanted to make was coming back from the dead. The ecd’s got it shot, edited - and it was great. And then, just before getting released… new cmo comes in and kills it. 😭😭😭

like

Same as when I put their products in the save it for later cart.

funny

Once in a blue moon.🌑

My agency’s most famous project was an example of this. The client rejected the original idea because it didn’t make sense for them at the time, but their circumstances changed months later and they came back to ask us for it.

No

Yeah every now and then. Though don’t expect anyone to tell you it’s back.

I’ve seen it happen yes. But you’re right that 99% of the time it’s a death sentence.

Never happened to me

Yes but probably not with you and a bastardized version of it.

Nope. Pitch it to someone else

Nope

Typically only when they decide to “do it in-house”, and without your input.

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