When creating a presentation for a creative interview, better to use the brand’s/business’ colors or ones that reflect your personality?

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They most likely want to see how well you understand their brand. Your insights and ideas should come through clearly in the content but not through quirky art direction. While it may look cool to some, it could be polarizing for others and hurt your chances.

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Use your personality.

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Often Startups give you an assignment to present back to them after you get to a certain point in the process. The interviews are nothing like we’re used to in an ad agency and they’re not always with Creative folk. I assume this is the kind of thing OP is talking about, which is why it’s not about injecting your personality into the art direction, but demonstrating how you understand their brand.

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I do a combo of both. Push the brands look and feel to add my sensibilities. To me it says that’s you have a vision beyond the status quo.

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Yours

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You are not the brand.

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I’ve never had someone do a presentation to me for an interview. Usually when I interview people I’ve already seen their portfolio. I might ask to have them talk through a project they’ve done or ask how they pulled off this or that but I don’t want like a PPT presentation of their work presented to me. Unless I’m misunderstanding the OP.

I made a presentation for a large client. They LOVED it!

I answered the standard question “tell me about yourself” with my presentation. It took 3min out of the interview.

They were blown away. Highly recommended.

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