When it comes to promo strategy, what are some best practices you’ve learned thru your career (the hard way or otherwise)?

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I work at a DTC Sporting Goods company with 12k skus and we use Google sheets with a built-in calendar. It’s not sexy by any means, but it helps us keep track of big promos coming down the pike. We use these on the HP, Nav Banners, e-mails, paid media and for any special events. The product mix varies depending on the time of year and what we did the previous year, but we try to stick to the 80/20 rule. Hope that helps.

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