Which brands are killing it on Socials? This topic has been discussed ad nauseam here. But I need to know which of these are currently relevant . Which brand(s) are talked about, whose content is being reshared like last week

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Posting as :
works at
You are currently posting as works at

Would be great to know, because currently all I see is trash.

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Maybe social media is not for you

Not sure if an ad creative would be able to identify a piece of branded social that is actually relevant to the wider (non ad person) culture. We’re all in too deep and exposed to ad feed hivemind takes like “damn nutter butter social presence dada af 😂”

Are Gen alpha kids in Milwaukee alllll about nutter butter TikToks? I really have no idea. I just know that ad people are. Not really an accurate representation of cultural relevance when your inputs are all from ad folks w a lopsided interest in this stuff.

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I don’t consider a viral moment as a brand showing up on social in the correct way. It’s a one off. I was on social for a popular brand for over a year and it’s about building community, connecting with others, and making content the audience wants to see. Not pushing product. It takes a lot of time and patience.

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vaseline. butter butter. nike. yeti

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Apparently, Amtrak.

https://www.instagram.com/amtrak?igsh=Znh5Ym1ib242Ynlr

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Yes, only solid creative please.

Surreal cereal
Liquid Death

What are we calling “socials”?

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