Why do most manager level consultants exit to Tech? I work a lot in consumer, and the exit opps as an EM are of higher title (maybe similar salary) as tech. Eg. Tech would be manager exit, consumer could be director.

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Branding. Working at Google sounds generally better or sexier than working at KraftHeinz. Imagine being involved with launching Google stadia vs launching green ketchup at KraftHeinz.

Pay and advancement opps. Being a manager of bizops at FAANG seems to pay more than director in leading consumer companies when equity is considered. And because advancement is hard, it implies a higher ceiling in tech. Admittedly, 200k in Cincinnati could be better than 270k in SF, but that involves other tradeoffs.

There's also industry trend considerations, though this kind of combines brand and growth opps. The biggest trend in tech over the past 10 or 20 years is big tech getting HUGE and valuable, and tech workers getting rich. The 2nd biggest trend in consumer over the past 20 years was companies scrambling to compete on scale/cost via M&A and ZBB in light of growth struggles. Would you rather rest and vest at Microsoft, or hope you survive ZBB at AB InBev?

There also seems to be more career flexibility. Seems like more firms would be willing to pay $$ for someone with tech experience vs consumer goods experience.

Lastly, number of roles. Tech seems full of white collar workers earning 200k, but not so much consumer goods. Some of this is geography, but also just industry structure and history.

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Thanks for the detailed, thoughtful response, M2!

Equity

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$$$, WLB, interesting work

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Nothing else pays as much for equivalent level.

Tech is way more fun

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