Working for an ad agency and refreshing their strategy. Digging in I'm thinking they are charging too much for their services. Curious if anyone is open to sharing what they are or willing to pay ad agencies for strategy, Creative, media planning/buying, research and/or the good ol retainer fee?

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Verizon was a $200 million account at McCann. It moved to Ogilvy for half of it.

likehelpful

Sales have dropped off for everyone, but reducing fees is an unwise move. Increase value, decrease expenses, but never compete on price. The money is out there, they just have to know their buyer and prove their worth …this is why are coming to you.

likesmart

They absolutely are. Every agency does until the client gets wise. In a year there will be mass layoffs when the clients realize they're being fleeced and pull their business for another agency, so be prepared.

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What does “refreshing their strategy” mean? If your job is to reposition them in the marketplace, then while price is a concern, you need to work with them to improve their value prop thus giving them ability to charge higher rates.

That depends purely on the scope of work and the periodicity of developing creatives...
The general range starts from 5000dhm for basic marketing services includes designing & creatives and some bit of basic hygiene of social media pages.

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