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It will be great for employees there, and everyone will be breaking down doors for a chance to work for Omnicom
They are going to combine the b list agencies into one and leave their A lists agencies separate , but even have more control over them.
The goal was never cost cutting, or to be the world’s biggest network. The goal was always to form the single longest agency name acronym. Everything else is just bonus.
FCBDDBBDOgilVMLeoBurnetTBWAKQA
Coach
It will be the most creative, most innovative most marky mark walhberg marketing agency when everything is combined into OMC
Accenture will purchase the merged entity.
Coach
Accenture Chorus
Lizards
After being fully optimized by AI, every ad you see will just be a picture of the product in front of the body part most attractive to you. The copy will read "BUY NOW OR NO SEX AGAIN"
I foresee a lot of feet.
https://www.moreaboutadvertising.com/2025/10/the-new-shape-of-omnicom-ipg-down-to-four-creative-brands/