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I am not sure how you surmised that Zinnov is closer to a BPO? Zinnov is a management consulting company that works exclusively with software companies or CIO/CTO organizations of companies from legacy industries. Based primarily out of Bangalore, it has the top names in software as its clientele and no BPO work - trust me. Authentic front-end consulting with ample exposure. I have all the respect for Everest group - it does good work too
Everest Group would be a better deal. I did interview with Zinnov recently. Zinnov is closer to a BPO. Everest is more like Gartner in the nature of work.
The obvious caveat is that you shouldn't mind making reports. As long as you're there, Everest is a great place to go to. Firm is growing massively and they have good reputation in their areas of expertise.