10 years of integrated production later, just to be labeled by colleagues and recruiters as a “social producer” after working on one social account 😭

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How do you define social now? I’ve done larger productions without a TV buy than most with one.

More people see and interact a YouTube ad than they do a TVC.

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Creative meant for vertical only is called advertising. I love that they think social isn’t our core business now.

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Echoing the sentiment in other comments, social is a specialism more people need to have with the way the world is going

It’s an addition to your craft not a step down, I’ve never understood integrated producers than can’t do social

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Are you getting paid?

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