A big beverage client is “restructuring” the way they pay their agencies, to the tune of “we’ll pay you in 360 days..but if you want the $ sooner we’ll only pay you 80% of the fee.”

funny
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Well that’s a way to ensure you’re getting agency estimates that are 20% over what they should be

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What the actual fuck

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Smells like Pepsi Co

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Sorry, should’ve clarified. Non-alcoholic beverage.

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Ah PepsiCo, the silver medal of soft drinks

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Several agencies are declining pitches with these kinds of terms but more need to take a stand.

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AB InBev?

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The only way this will stop is if all agencies align on what we will tolerate. Like a union. It’s not impossible. Clients are doing this simple because they can.

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Keurig Dr Pepper

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Wtf!

Wtf 😀😀

Is this legal?

Almost as bad as “if we hit over 30% year over year growth, we pay in full. If not we pay 60% of your yearly retainer.” And it’s not like this client has a world wide franchise with one of the most recognized logos ever...oh wait.

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