Is it ok to include a project in my book if I didn't see it through to execution? I created the concept, wrote the manifesto, worked on the sell-in deck, and wrangled the IAT ideas...

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Absolutely. Just be honest about your role. You can even put a little note about what you did and didn't do.

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THANK YOU!! 🙏

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Absolutely. Half the stuff in my book is like this. I still have scripts I wrote as a junior finally getting produced this year.

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But I left the agency before it was actually brought to life. I want to be a conceptual creative, and I believe this is the best example of my skills in that space. Advice? How do I include it without claiming ownership for stuff I didn't make?

Of course - sell it if you know it. You did the work.

Hell yeah

Big "yes"!

I’d rather hear from someone who can talk about the strategy and ideas behind a concept than just sit there and look at the finished product. Anyone can hold up work. Not everyone can sell it or explain it.

What’s the nature of the project? If it’s tv or print don’t take credit for someone else’s writing. And be very clear you weren’t involved in the production—getting good work to great during the production is a very specific skill set a lot of people just don’t have.

It was social. I would venture to say that a lot of the language and tone pulls from the manifesto I wrote anyway. Thanks for the support, folks.

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