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You don't have customers in your home. You've got guests. It also implies you are the host, there to put their minds at ease, you are there to serve them. Not in a degrading way, but in a way you could (hopefully) be happy with.
Why are they so picky about it? "Guests" sounds too forced, and "team" sounds too pretentious. Should just call them clients instead.
Lol sounds like they're just trying to create greater intimacy with the "guests" rather than calling them customers. Ironically, you don't typically have "guests" that you charge for food or a bed to sleep in haha.
Guests seems a bit more friendly then customers which insinuates a transaction. It's not that it's a bad word. guests just sounds a little better
Customer isn’t a bad word, but it has a different feel to it. It feels more transactional. Again, it’s not a bad thing. At Dollar General, definitely a customer. St. Regis? You’re a guest. It just has different implications.
It's not really "now," that's been going on for quite a while. I worked at a certain bullseye-associated store more than 15 years ago, and we had to refer to everyone as "guests" and the returns counter was "guest services" way before even then.