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Definitely how well the applicant can communicate their qualifications, if you have good communication skills, then you can land basically any job out there. If you can't communicate effectively... good luck!
There are a few key things that I look for when going through resumes. The first is whether or not the applicant has the skills and experience necessary for the position. It feels nowadays that people don't even read job descriptions before applying.
Whether or not the applicant has a good attitude and is a team player. Our company treats each other like family, so they need to be a part of this culture.
I'll look at their work history to see if they have any relevant experience. Finally, I'll check to see if they have any good references.
The most important is if the candidate has the necessary skills and experience for the role. Then, I look at the candidate's education, work history, and other relevant experience. If the resume is well-organized and easy to read, that can also be a plus.
The first thing is the overall qualifications of the applicant. This includes their education, work experience, and skills. After that, I will look at the cover letter and resume to see if the applicant has the right skills and experience for the position they are applying for.