A lot of thought here: Loretta is really nice. Quintessential CHIAT but done in-house. I hope this technology can help people with Alzheimer’s. The real question is, is the tone right on this stage?

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I loved the tone. It was disruptive through the clutter and impactful. And paid off the functional benefits of google assistant in a hugely emotional way.

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Many people are with their family. And if they’re not they an relate. I agree it’s disruptive in the best way possible.

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100%. Emotion is good at any moment. Just because I’m watching the super bowl doesn’t mean I only want to shitty chip commercials. Our industry can educate consumers through amazing craft and hopefully raise the bar.

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Additional Posts in The Super 🐠 Bowl

Eh. I’ve seen that Kia ad many times before. Plus trying to connect it to auto seemed pretty forced 🤷🏻‍♀️

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On another time, a younger me would have loved the Porsche Heist ad. Now, however, the concept just feels dated (and a bit lite for Porsche). Fun to shoot tho. Am I the only one?

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likesmart

CELEBRITIES ARE NOT A CONCEPT

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Thank you and we’re done!

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MARIA HILL TO THE RESCUE! (Avengers theme plays)

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MISSED OP: Olay

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