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Someone should get fired for this
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Sounds like it might well be a coincidence. Lots of team come up with the same ideas when they are playing in the same space. It's super annoying when that happens, but it happens a lot. Unless the team were brought on to explore and produce your idea, i would say this is an occasion when you should not put it in your book.
No
100% what ACD1 said. People come up with similar ideas all day long. Especially if it’s the same or similar brief and client. At any rate you should never put work in your book that you didn’t actually work on/sell/produce. And if you think I’m wrong then why don’t you ask the team who made it if they are cool with you putting it in your book because you had a similar idea a year and half ago.
Mentor
The best creatives I know don’t whine when someone has a similar idea, nor do they claim other people stole it. They just come up with the next one.
I think deep down you know the answer.
Can you imagine how pissed you would be to find your produced work in someone else’s portfolio that you know didn’t work on it with you?
lol god no
Absolutely not. I just saw the exact same idea for a seasonal brief in a completely different agency today. This happens all the time. It’s the actual writing and production that makes it your own. I wouldn’t exactly call this your own.
Put it in your book. If asked about your involvement in an interview it’s easy enough to talk about; e.g. “We had this idea based of x-strategy, which you can see how it pays that off. Then through revisions we ended up here.” There are no credits on ads, so they can’t fact check you.
I would also ask the team that made it where they got the idea from. But that’s just for my own knowledge.
By my logic (based on the presumption that the new team within the same agency resurfaced the original idea and changed only the dialogue), OP is entitled to put it in their book.
At no point did I advocate for taking similar work made by strangers/other agencies or work you didn’t contribute to, and putting it in your book. It’s my understanding that OP contributed by coming up with the idea. How is it any different than if the assignment were an open brief to the agency, and OP wrote the script, turned it over to the main team that went off to have it made? That happens frequently and the originator(s) put the it in their book.
Selling and executing the idea are part of the creative but not requirements to lay claim to it. By that logic, juniors wouldn’t have anything for their books. Also, different book pieces speak to different things. This ad speaks to creative thinking, not the ability to sell or oversee a production.
I didn’t backpedal. I said to take the idea OP believes is absolutely theirs (unless proven otherwise) and put it in their book. Then I provided my rationale for doing so. The rationale being I presume the idea to be the “exact same” one OP developed.
You’re assuming that it’s a similar idea or that the new team came to it independently. In which case, I agree: don’t put it in your book.
Mentor
No. If I could put every idea in my book with ideas from other creatives ‘I also once had’, I’d have a different book.