Ad copywriter who’s freelancing outside of agency world, who do I ask for a reference/review from when finishing up a project? Project leader (who I had minimal interaction with) or day-to-day contact who is lower ranking but actually worked with me beyond the initial interview? At an agency I’d go straight to the CD, but this is a consultancy that doesn’t have that sort of structure.

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Posting as :
works at
You are currently posting as works at

Who is your director manager in one or all projects?

When I freelance outside of agency, I go to higher rank in Brand or Marketing for reference. But in my experience I worked closely with director level, and have built good relationships during work, so it would not be odd to ask at the end.

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There are a bunch. It’s a fairly large project and I’ve been working floating across a number of different teams. I suppose I could ask the lead for each team, but I’m not sure if that would be weird.

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