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It depends on the role it plays in an agency.
- Are account mgmt mainly relationship focussed, or are they basically managers running an account like a mini business.
- Is there a PM function or not?
I’m not sure you can therefore choose a label for the whole industry.
🤔 Suffer in quiet desperation. 😜
In all seriousness, at a high level, the job is to create conditions that allow the client and agency to succeed.
Brand instead of Account