Posting as :
works at
You are currently posting as works at

What’s the actual measurement for ROI though? Are these emails converting or are they awareness emails?

likesmart

We measure ROI in the form of marketing attributed feature adoption which is also tied to revenue, but indirectly so.

smart

I would have the same question on how revenue attribution is being measured. I would say thats likely not an accurate number if its tied back to hard dollars

Yes I agree, I thought it could be fluffy, but thought the article would be interesting in email marketing.

Related Posts

I was given a tentative offer for a job at a government hospital. The salary they are offering is lower than what I'm making now. For government jobs with a defined GS level salary on the job posting, do they have a wiggle room for salary negotiations?

I have 5.5 years of backend development exp, and getting paid 10.8 LPA, am i underpai? how much should i expect from my next company?

i really can’t believe some people/companies think that having their office back open 5 days a week, full capacity starting this summer is a good idea. just because people will be getting vaccinated doesn’t mean the virus will go away overnight. capitalism really wants people to suffer.

like

Book recommendations for copywriting/advertising? Thank you! 🙏

like
like

25 years old consultant . Net worth is -69k. 40k in student loans. The people of fishbowl do inspire me with their 700k net worth by the age of 3 posts.

likefunnyuplifting

Looking to get into Facebook privacy legal team. Have experience as a consultant at another FAANG company. Anyone willing to provide a referral or discuss further?

like

Moving from Chicago to Atlanta. Looking for thoughts on Grant Park area to live - near the zoo. Pros and cons please!

like

I am working as a technology consultant specialist in PwC ac. As of now I'm working on an internal project of the company but i have received mail from a senior that if someone wants to volunteer for this project "financial service capital market- COI" should i opt or not? Will it be useful?

Our RIA will be presenting to a group of FAs on COI strategy in a few months. Curious if anyone has had success obtaining referrals from centers of influence?

like

I started investing in Vanguard Mutual Funds and and did some research online today and it seems like we can’t do that and it might not be halal. Does anyone have any insights here?

like

When did you tell work about your pregnancy?

How much will be in hand salary if Barclays gives a CTC of 25 LPA?
Is the employer contribution towards PF deducted from the CTC?

like

I have an offer in PE VP role in Citco and JPM and I am at cross road on which is one to company to choose. Their pay is very similar but JPM is offering an attractive signing on bonus. I need a honest advise on which is better between these two firms.

like

Hi Fishes, I joined FIS global Pune recently. What are benefits of National pension scheme - employer contribution at FIS ? Any idea?

Also where we can use meal card?


FIS

Hi All,
I am a software developer with 9 years of experience working in Java based backend technologies. I am looking for WFH opportunities. Any help would be appreciated Thanks

like

Hi All,

I have offers in,
Fidelity Investment (equity sec) : 20.5 LPA + 3.0 L (variable) = 23.5 LPA
Wipro (Apple project) : 25LPA
Verizon : 26 LPA
I have got my retention proposal for 23.5 LPA at my current company.

Do anyone have idea on wlb in FIS and verizon. Is it a good idea to accept retention..
Which one to choose?
YOE: 8.0
Teach stack : java, Spring boot,Microservice, docker..

like

Hi guys, yoe: 18; tech: Java j2ee cloud tech leadership..looking for Director level roles in Hyderabad in product companies. Cctc:55Lpa; What's ideal ctc to look for?

like

Bain & Company Hi everyone,

I am currently working as a Software Engineer in Persistent Systems.

I have total exp of 8 months and serving notice period. I have offers from Mckinsey and BCG for their tech roles, but I wish to switch to consulting.

Could anyone please refer me or if you know someone who could refer me at Bain & Company for the Associate Consultant position?

Thank you in advance.

I cleared my CA in July 2021 attempt and have completed my articleship from EY. Please let me know about opportunities in Management/ Strategy Consulting. Your assistance would be highly appreciated. Thanks!

Additional Posts in Marketing

I got into marketing because I thought it would be an opportunity to make good money in a field where I could still exercise my creativity, but I’ve found it to be extremely stifling and bogged down by bureaucracy. Does it ever get better?

like

I am an email marketing specialist. I am approaching my one year at my new job. I have been going above & beyond. I have been recognized by my boss that I have been doing great as well. I have been implementing new strategies, completing all assignments on time, and I do the most in all of our meetings, interviews and business events. How much can I ask for a raise?

like

What's up with commercials nowadays? The ones I worked on back in the early 2000s were so much more creative. Maybe everyone is running out of ideas?

likefunny

Gary Dahl got everyone whipped into a frenzy with "Pet Rocks" and TBH that makes me believe that marketing is like a form of wizardry

like

It feels like my pay and title are lower than my scope of duties. I manage Youtube channels and do all strategy, planning, talent management, rework content for socials, reporting, graphic design, + a bunch of other stuff. Do you think I should be something like Video Content Manager? A Strategist maybe? My company doesn't have career pathing & I think they'd be happy to keep giving me more work with the same pay. TIA!!

like

Hey I was informed my position was eliminated due to corp restructure. I am a marketing vet with 10 years diverse experience from social to email and both b2b and b2c marketing. I also am about to complete my mba. I love to tell a brands story. Looking for a position at a people first company marketing manager positions or above in Atlanta or remote thanks for your help.

like

What's the biggest stereotype about the marketing industry?

like

We're always looking for new ways to make things easier for our customers and clients, but sometimes I just want to take a step back and breathe.

like

Hi! I started at a new company 2 months ago and while I’m really enjoying my job so far, I’m having a hard time gauging whether or not I’m doing a “good job.” My role seems to be always evolving, which is fine and I actually enjoy being a support to the greater marketing team, but I feel like I need better defined targets to make sure I’m meeting expectations. Also, when I ask my boss what they’d like to see, I don’t ever get a clear answer. (Cont’d in comments)

like

Does anyone in here work exclusively with B2B enterprise marketing using paid ads on Google and Facebook?

like

Had a first round interview scheduled for a large CPG brand. My interviewer never called me, and I emailed following up to confirm the call. It’s been over a day and no response. What is going on with recruiters? I tried giving them the benefit of the doubt, but not even an email back saying “something came up” or “we’ve moved on” ? I’ve been ghosted after every final interview during my recent job search, but never had I been ghosted before even having the first call??

likehelpful

Can someone recommend some marketing and design blogs? I am working on a project and my creative juices just aren't flowing.

like

What is the most effective way to handle reputation management online? I've been hired by a company that doesn't have the best track record but they are rebranding themselves in a big way

like

Moving into a new role to support marketing efforts of two smaller divisions under our brand umbrella. When I asked my boss what the job description was to create year end goals they told me to write one. . . Where do I start?

like

Best influencer search tools or strategies for sourcing?

like

With the huge budget my company sets aside for advertising, lots of people think that marketing execs are really well paid. I WISH!!!

like
like

How do y’all deal with people at work who are stuck on stupid? Like they have no idea what they’re talking about and they REFUSE to learn. It’s like they have a god complex or something even with proof, maybe bc of their tenure at the company? Even if there’s valid data backing up that they’re wrong. Maybe it’s bc I’m a type 8 enneagram, but it frustrates the hell out of me!
So any advice would be lovely :)

like

@GSK can anyone tell me about Haleon? Good company, culture, salary/benefits? Seen some open roles and I’m curious.

like

Tech startup or big tech company? And why?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal