any advice for mentoring a fresh out of college art director? I offered some advice to a young creative for their linkedin profile and they asked to be my mentee. truthfully I’ve never mentored anyone but I want to help this person. I just feel slightly unprepared to guide someone to landing their first AD position. they need a lot of coaching for their portfolio and job search mostly

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Ive spoken to juniors/students a lot. The thing to remember is you can't make anybody do anything, even if it's in their best interest. Give them the truth of how the world works - what CDs wanna see in a portfolio, how hiring works, what happens when a resume is read by HR, etc - and let them make their own choices from there.

Many times I've given advice or told a student straight facts about how things work, and they turn around do something different and/or bad cause "it feels like this is the right thing to do". They add garbage stats and graphics to their resume, or put bad/irrelevant work in their book that they're personally into, etc. They're going off emotions, and you gotta let them. They're excited about all the new things and also feel like they know a lot having just graduated - which we know isn't the case, but it's hard to understand that in their position. They don't know what they don't know.

So advise, but let it go. Rather than being a formal mentor (I find young people ask for that all the time these days but don't have a sense of what that really looks like) encourage them to send you questions as they go or ask to review things (their book, job posts etc) and work with them ad hoc while reminding them of your limited and realistic availability (another good lesson to learn early).

Basically, have good boundaries and share advice without expectation. They're on their own journey, you can only share perspective, you can't make things happen.

helpfullike

Good luck! It can be frustrating but also rewarding. Just remember everybody sucks when they're starting out, so when they make decisions you disagree with or unwise choices, know that they're learning and will look back one day and know you were right. ;)

As a Junior who has benefited from some really great mentoring I’d say the first thing you can and should do to help them is honest feedback on their portfolio and then continuing to give them feedback as they add/improve things. Once you feel you’ve helped them get their portfolio/resume and all that in a good place if you are comfortable doing so, connect them with colleagues/ friends of yours within the industry to get more reviews on their portfolio and more exposure to diff POVs. Also really talk to them about what type of work and place they want to go because it can help a lot with figuring out which agencies to target (give suggestions for them to look into as well). Finally, if you really believe in them leverage you’re network as much as possible to help them get interviews but also encourage them to reach out independently of you and talk through interviews/decisions with them. It really goes a long way just to have someone to talk to.

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Thank you so much! definitely referencing this moving forward, super helpful to have a mentee’s POV.

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