Any brands standing out for you in their Halloween efforts? I feel like it's been pretty quiet this year. I know we as a company decided not to go heavy with Halloween stuff for most of our clients but it's almost seeming like everyone did? What's going on?

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Gushers https://youtu.be/3uO_d-4TJPo?si=oxcfqbAkbIuf0yOC

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Spirit Halloween went all out with immersive pop-up experiences, and Fanta's spooky packaging got lots of buzz on social media. I think many companies are shifting from flashy campaigns to more targeted, experience-driven marketing, and going big and smart with storytelling and interactivity..

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