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Look at the commercial aspect of things and how this intersects with providing customer value.
You shift from operational efficiencies and internal improvements
And look at the general domain of customers it provides value for?
Internal HR tool? Can pivot to workday, greenhouse, etc
Dev Productivity tool? Try moving to GitHub, linear, etc
B2b products do not run much on execution data but more on customer success manager interaction and feedback from client to envision enhancements
See what value will it bring?
What is the definition of success for the product.
If you can develop the vision and mission for it,