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Chief
That’s unfortunately how it works now. Everyone and their mothers have credit cards with points and people are generally inflexible with travel plans (I.e kids summer/winter/spring break, events etc). The CCs don’t care as they want people to continually use their cards which become ever devalued to keep costs in-line.
The answer is if you can’t you don’t. You hear about the 9cpp shit but that’s for people riding in an offseason, in business and a year out. Otherwise if you’re riding anything under in coach or premium it’s probably going to be 1cpp
It’s hard to get 4-8 cents a point on biz class anymore but you can still get 1.5 cents a point through their travel portal.
You have to be flexible or booking a year ahead if you want to get good deals. Recommend looking through seats.aero and see what the availabilities are
Transfer to Hyatt is best value I have found. I can get 3-4 cents per mile.
Marriott redemption is trash