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Worked in the nyc office (sorry) but hated it
Pro
Would love to know why? (Feel free to DM)
Also hated it.
every project was small and felt rushed. Many small projects means lots of meetings, nothing that feels like it’s worth putting in your book and no time to get to actual worthwhile ideas. That’s fine though because that’s what clients want. Production budgets for TVCs are LOW and multiple teams will be assigned the same project (meaning you can be working on scripts for months and output nothing because a more senior team wins the project). The bar for creative work is LOW and if you care a lot about getting to good work, you’ll feel WEIRD. There’s no process, there’s just rushing. It’s normal to have 3-4 meetings about different clients on the same day and not be able to prioritize one. All of them will be equally important to everyone.
The ACD role isn’t always clear but there it’s undefined, so you could end up with someone who is reviewing your work (badly) and adding in an extra layer of approval before the work actually gets made.
SF is for the birds
R/GA 1