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I feel like folks that land those roles either come from bschool or consulting. Eg ex McKinsey or BCG folks
I’ve worked at multiple small to medium sized tech companies and found the exact same thing MM1 is saying. Brand/marketing strategy isn’t its own thing, it tends to just be part of the job. The creative or brand team usually handles brand strategy, and various marketing roles handle marketing strategy. Can’t say if that’s the same at larger tech companies though.
Best to have tech experience. At least that’s what I’ve consistently heard for the past two years interviewing. I’ve gotten interviews but don’t proceed forward because I only have a small portion of tech experience.