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A portfolio would be valuable if you had campaigns under your belt but it doesn't sound like you do.
What I did to get in my first strat role was networked my way into coffee with a strat director asked what they were working on, and then produced a custom research briefing on the category they said they were just starting to think about. Brought in for a formal interview next day, got an offer the next week.
YMMV
Once my books come in and I feel like I have something to show, I’ll DM you 👍🏼 Thanks again!
Do I need a portfolio and should I spend this time in quarantine creating one?
What are good books to get me started?
What’s the difference between a brand strategist and an advertising strategist?
Any answers would help 🙏🏼
Thank you! I’ll get started on my research. It’s a bit daunting, haha. I’ll take your advice and check out We Are Next and look into Natalie’s podcast. You’re awesome 😎