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Winning pitch work is nicer.
Having the experience to pitch is fair and I would say it’s worthy
Agree.
Pitch work comes in 3 flavors, of varying utility as you step up the food chain: spec (as a junior, it’s what you likely got), pitch work (live fire drills, still mostly about capability), winning pitch work (which, if a recruiter doesn’t know that’s “official” they not so dialed in).
Of course, there’s a fourth flavor: famous winning pitch work that got sold - but then chances are you just showing it as a reminder that you — unlike everyone else who drove by the building during the making of — had a defining role.
I really only have one rule: if it’s great (knowing that “great” is always a matter of context) show it. If not, don’t.
Not for nothing, but I’ve always been as interested by what’s NOT in a book, as what is — since that’s what really speaks to judgement and standards and taste levels—and, fo shizz’, the strategic thinking behind it.
Reason is, for me (as a data point of one) nothing reveals a supple spine more than someone dropping a B or C piece into a book, just because it has a known brand name attached to it. Contrary wise, putting a terrific project in, of any flavor, and then having a great backstory about why it’s there speaks loudly.
BTW - to directly answer: if it’s smart and interesting and strategic, I’d include it. And that applies to anyone, in any category, who’s showing a book — creative, strat, media, or account side.
“RestingPitchFace” 👊🏻
Circling back to this one. I know we talked about this through the lens of case studies/creative to show. But what are ya’lls feelings about adding a client who you pitched* to an “experience” list like this on your website? Probably faux pas, yeah?
*mind you the pitch took a month to pull together and it was alongside the agency who had worked with this brand before