Anyone here have experience or tips working with an IAT? Joining a new account that operates that way. My agency sets strategy, planning, creative direction & client’s other agencies include PR, social, media, and shopper marketing.

Thanks for any tips!

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This is a pretty typical setup. You’re in the bear shows as your agency will likely take lead in many IAT meetings. I’d recommend staying as friendly as possible with people sr your level at the other agencies!

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Wow! I did not check the autocorrect mistakes before posting haha

How involved with day to day tactics are you? Is it a weekly check in situation or are you expected to be an air traffic controller?

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Thank you!

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