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I have worked in the PE space off and on for a while. There are opportunities there, but not to the degree one might think.
PE firms in particular often still defer to the operators when it comes to day to day running of the business and leave brand development to them.
In some cases the PE firm will have a resource group that acts as a sort of referral arm when companies are in need, so if you are a preferred vendor they might suggest their “portcos” work with you.
And finally in a few cases the PE firms have hired on a strategist. One of the bigger ones hired a CSO from RGA (I think) a year or two ago.
I have my own consulting firm and I also work with a partner firm. We have done multiple projects for several different PE firms as well as for companies that are owned by PE firms or funded by venture capital.
Droga’s former CSO did this. He’s at Blackstone now. Looks like he’s shoring up a small brand team there to support Blackstone’s portfolio companies.
Agree with the above. FNDR, Red Antler, TwentyFirstCenturyBrand, Sylvain as well for the consultancy list
haven't made the jump but i'm starting to learn the players, tools, ways of thinking to understand where the opportunity is. if not for a career opportunity then as an angel.
appreciate it!
👀👀