Are TikTok hashtag challenges still a thing?
(not being sarcastic/throwing shade. Serious question from someone that doesn’t live on TikTok).

From a poking around it SEEMS like they are from TikTok’s perspective, but with user interface re-designs, not sure from a user perspective if they’re as popular anymore bc they seem to be less discoverable than they used to but I’m not sure if that’s true

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I spend a lot of time on TikTok and I don’t ever see any on my fyp. Maybe it’s just my algorithm?

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Yeah no I was talking about formal TikTok product / concept vs a social challenge

Consistent content and a great promotion wins on TikTok. Clients want forced viral but we know it’s just a waste of money.

likesmart

Nope, they’ve waned.

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Thank god

funny

worked on a campaign where the client REALLY wanted to do one, they weren't concerned with how to make it organic, apparently you can just "buy" a viral tiktok challenge now

likefunny

Brands now are doing something similar named “quests” that put out challenges to creators for rewards and then hope the trend gets picked up

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Product

They’re a thing, but I don’t consider them effective.

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As far as I know, the TikTok hashtag challenge isn’t a product that they provide anymore (we had to change a whole campaign a month before launch because they got rid of it).

It was “replaced” with Branded Missions, where brands can ask several influencers to post a video following some rules and be paid for it (but you cannot run sweeps or contests through it).

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This is really helpful, thank you! Will look into it

#hashtagsareforboomers

funny

They also cost money to actually run a real one - like with TikTok support they’re $100K+ 😂

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