B2B marketers, have you ever paid for influencer promotion via LinkedIn? Someone on our leadership team flagged it the other day as an option to explore to build reach in new audiences. Im curious if this is a common practice, or if anyone has any success stories?

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Yes we have paid a customer success influencer who has a couple 100k followers to do a collab on our CS product suite. LinkedIn influencers is now a norm in tech.. Corporate Natalie for example is getting paid to attend company kick offs and give recaps and post during the event to show off the company.

likesmart

We had Corporate Bro give a keynote (i think it was $25k??) But it was so good.

Yes, my company was late to jump on board. Have to be ready to evolve, and influencers are absolutely of ROI.

We haven't done it yet but it is something we have talked about. We have gone back and forth with whether or not it might be worth it.

I have! It was relatively successful tbh

LinkedIn? There’s no way that’s worth the money. Even if you are looking to reach other professionals, there are better ways to do it then LinkedIn these days. There are so many people spamming that site that audiences have checked out.

Like what? Where is a larger place than LinkedIn for a B2B audience??? This sounds like a personal opinion and not a business POV.

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