Brand, creative, comms, and influencer strategy is overrated. The most valuable strategists are Insights Backfill Strategists who can complete multiple setup slides in under 2 hours before the client pres while making everyone happy and still looking smart.

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Typical Publicis L.

Checks out.

funnyuplifting

“When we started Mischief, we set out to prove that unignorable work, can lead to outsized results. And that the work works best when creative and strategy play together.

Last night at The Effie Awards, that thesis was on full display, complete with towering sparkle fountains. (Those in the room IYKYK).

Mischief @ No Fixed Address was named:
# 1 Most Effective US Agency
#1 Most Effective Independent Agency.

Mischief took home 19 Effies in total, for work across multiple sectors and clients.

Work for eos Products, Tubi, FanDuel Casino, Molson Coors Beverage Company, Kraft Heinz Tinder , Chili's and Anytime Fitness . Special shout out to Tubi for the Grand Effie.

This is an all agency effort with a HT to our not so secret weapon, the Mischief strat department lead by Jeff McCrory. Congrats to you all.”

And that’s why you’re at Publicis and not at a place like Mischief.

uplifting
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I know this is a joke, even still, many strategist fumble this skill

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