Brands that have successfully become a part of culture through their marketing efforts and why? Bonus for tech or b2b. ✨

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Mailchimp. They had good buzz for a while, which started with their ad at the beginning of the Serial podcast. As far as ads go, that was pretty much a cult classic. I'll take double bonus points for B2B and tech in one, thank you very much.

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I'm talking about the subculture around the Serial podcast.

Beats. The “Straight Outta” campaign.

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Also their you love me campaign

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“B2B Culture Brand” feels like it’s not a thing, tbh.

Happy to wrong.

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I don’t! I’m just leaving room for being wrong. That’s why I asked the question :)

Apple

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Dove. Real Beauty has become part of body positivity culture.

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Level: Staff
Rating: Progressing
SL: Tech Consulting
Bonus: 10%

Kind of disappointed with the VPB, the ones with differentiating got 21% that is a big difference. Was expecting around 15%. Anyways, now waiting for the hike but not keeping any high hope as I was expecting market correction. 😪

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NYC Art Supervisors:
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How long have you been in this field, and how has your salary changed over time? I started at 45k and I'm at 80 almost 10 years later.

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