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In West Philadelphia born and raised...
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Headline driven print is by far the easiest way I can assess if you’re a good writer & thinker
I like this take
Agreed. AND… I want a well thought out About Me section. I want to know what type of person I’m getting. Does that section make me smirk or laugh or think? Not having one I think is a major con. There’s a lot of towns and people out there, but I want to know who they are as well. There’s a ton of people looking for work right now. That’s one way to separate yourself and stand out. Of course the work is more important. But I would say that’s 1A and the About Me bought me section is 1B. Especially for young writers.
Integrated thinking —- not just a video or print, but how a single idea comes to life across channels to show your concepting skills.
+Copy-driven social
I second what ACD1 says.
Good ideas that are both simple and cheap to execute. I have no problem with spec work, but show me spec work that we could actually sell to clients.
Pro
Cash. Unmarked bills. I will hire for bribes.