Class-action settlement for false advertising claims on Clif Bar, which is just as much a junk food (250 cals, 21g sugar) as a Snickers bar (250 cals, 27g sugar). The recommended max of sugar is recommended to be 25–35 grams per day.
https://www.fitzgeraldjoseph.com/media/clif-bar-inks-10-5m-deal-to-end-sugar-false-ad-action
This is ridiculous. CW1 you are right. Most are sued, so yawn fest. That said, I’ll defend the brand. I’m in legal land for work and I’ve eaten Clif bars forever. I’m diabetic and they are fantastic to eat with strenuous exercise to keep balance and don’t spike anything like a candy bar. Ya, they have sugar & carbs so? All exercise food has lots of calories. A large banana has almost 20g of sugar. Pineapple? Forget it. Ever met super active people that house pasta and junk food? Come the F on. They depict active people doing active things, which is what the product originally was to support. Compact energy. It has no runny / chocolate coating so you can keep it in a pack on a hot day. It’s a great product. People need to think and do their own diet management. If you are eating 3 Clif bars a day and sedentary…. Ya…. Probably not good!
And NO, the max sugar guidelines are not 20g. It’s around 10% of total calorie intake needed to maintain healthy weight which for most is about double that.
All of this is BS.
The research was from the American Heart Association, which you alluded to me making it up and was BS. It’s not BS. Of COURSE if you are actively sweating, hiking, running, scaling a mountain and otherwise burning energy, the recommended sugar intake will be different. Strenuous exercise burns sugars, like you said.
If you have a Snickers bar, it’s virtually the same thing as a Clif Bar. Like you said, go read the back labels of both, they both have similar calories and sugars. Calories are literally the scientific measurement of energy content. And you know all about sugar, I don’t need to tell you about that.
That’s what the lawsuit was about. Clif Bar misrepresented what was in the package, it said it was nutritious and had little sugars. Clif Bar arguably tastes better than Snickers and has a gourmet organic flourish, but that doesn’t change the fact that it’s a processed candy bar. The 8-figure settlement indicated the lawsuit had merit.
You folks are missing the point.
Clif Bar is delicious. It’s delicious because it’s candy. Like Twix. Snickers. Hershey. It’s all candy.
The issue is Clif Bar marketed themself as a health food, not candy. And they alluded to not having sugar, which is flat-out lying to consumers. Marketers have a responsibility (both a legal and a moral responsibility) to not lie to consumers. That’s why they were sued, and rightly so.
I hate us but also sometimes there is no choice. It's what the client wants.
Chief
These types of lawsuits are no doubt driven by ambulance-chasing firms.
More importantly though, are they hiring?
I mean most brands I’ve worked in have been sued for something. So what’s your point?
If these guys are getting sued then we need to sue the FDA for allowing anything with traces of trans fat that are lower than 0.49 grams per “serving” to be sued too, all brands are allowed to say 0 grams of trans farts due to shitty rounding when in fact they are not trans fat free. Let’s fix all the liars/pretenders starting with the chief in charge, the FDA.