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Recently got transformed into Big data,my first project,it's been 3 months,but completely over exhausted, completely mental pressure,not understanding anything,they are giving me completely other tools,can I ask a roll off in Accenture from the project, what can I do please suggest?Accenture Tata Consultancy IBM Amazon Tata Consultancy
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Pat attention to the reach value; you should double-check if it matches the platform. Often, when using tools like Looker, Supermetrics, or Power BI, the reach value gets duplicated when observing longer timeframes (>1 day). When dealing with reach data, I opt for the traditional copy-paste method to avoid data duplication issues. I know it is not ideal…
I’m not understanding this completely. Can you elaborate?
Basically I’m stumped on how to report on unique reach delivered against this audience. We have campaign manager 360 but the limitations make it challenging to use as a reliable measure because it can only report reach weekly. How are others doing this?
SO helpful @SSA1! This is where I’m tripped up…I know we’ll have duplicated reach across days, tactics, devices, but so hard to dig into a single point of truth for total uniques!
(Also “platform” isn’t in use here so I can’t cross check Meta for example…it’s basically CTV so CM seems to be my only bet…But I have asked Hulu to see what they can do.)