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Hi fishes! I volunteer with The Art of Good, a creative collective helping small businesses affected by the pandemic. They are seeking a little help from a media professional. Need an SEM POV for a small business looking to change their name and relaunch their brand. This is non-paid. More about giving back while in-between gigs. :) If you can help out or want to learn more, please reach out to me via LinkedIN. Thank you!! www.linkedin.com/in/karenkohn/
Complete the sentence: When you work on pharma …
How I’m feeling today..

What agency did the Absolut campaign?
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What lesson is that?
Sadly, most public holding companies won’t learn the lesson. Just like most public ad tech companies, executive leadership prioritizes layoffs in the short term to please investors for a nominal upward shift or stabilization in stock price. This leads public agencies unprepared to staff up quickly when there is a turnaround. Large tech companies like Google, Meta can staff up quickly because they have higher compensation and have the resources to pivot to ramping up hiring.
What sparked this thought was a recent round of layoffs across entire capabilities (not just one or two accounts) prompted not by any significant business loss but by a corporate mandate to fatten up margins (to please investors, obviously). As the company was motivated to achieve these improvements quickly, jettisoning senior people (whose value lay not primarily in their transactional allocation to a particular account but in their expertise, judgment, and institutional memory) was the quickest way to do that. Replacing those people will not be as simple as finding another supplier for ball bearings...hence my reflection on recent global supply-chain disruptions.
Agencies who treat senior talent so lightly are actively advancing their own commodification.