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What do you mean 'not-so-great'?? I absolutely love Crumbl, and it'll always be my treat to myself when I've accomplished something I'm proud of. I didn't even know there are people who don't like Crumbl. Are there others who don't??
As someone from Utah where all this started… they were fun for a little bit. But there were better cookies that started at the same time that lost out to branding that wasn’t as good which is a bummer. Crumbl often gets criticism around its home base for too much almond extract used in the recipes.
That being said, what they be built I couldn’t agree more with. It’s absolutely incredible they’ve built this business and grown to where they have.
I'm not a huge fan of their cookies either, but the branding and marketing is absolutely on point and has been from day one. Their collaborations and campaigns are so well thought out, I'm not at all surprised by their success and staying power.
I've never paid attention to them. Which is good, I guess, the idea of cookies affiliated with the Kardashians is stomach turning. The sooner society moves on from all this influencer nonsense the better. Apologies for sounding so fed up, but, yeah, if they exiled me to St. Helena I'd be fine with it as long as I never had to hear about another influencer or influencer campaign.