Curious what everyone’s been seeing from the latest Google algo update? I’ve been noticing smaller, niche sites start to show up more in high value SERPs. My hypothesis was that over the pandemic Google over-showed the large sites like NYTimes, Forbes, CNET, TomsGuide, etc in high value categories to make sure users were getting info from well-trusted sources. Now they’re scaling back and giving the little sites some love. Thoughts???

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