Do you ever target your friends or family as sales opportunities? Leads have been harder to come by, trying to decide if it's unethical to turn to people I know and try to turn them into hot leads.

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When I first went into sales they encouraged me to reach out to family and friends to offer quotes. I was honest if I couldn't beat what they had and didn't push them to move.

Why not? If nothing else, friends and family are good to practice your sales pitch and see if you can answer their questions about the products.

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