Does anyone have any suggestions as to how to move from a planning/buying agency to a creative agency in a Strategist role? Smooth transition or will I have to sell it?

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May not be easy...but play up the planning part and be able to point to an example of work you've done. You're junior, so use it to your advantage. It's common for young people to refine their career paths...I did that myself. If I can switch from a buying agency to strategy, you can too. Just takes some work!

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If you can, play up your ability to partner with creative teams. Show that you are a builder of ideas. A lot of times media people are perceived as the stoppers of creativity, just talking budgets and what's affordable. Be a believer that 'good ideas get funded'. I made the opposite move from creative to media. It's been a great experience...good luck!

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Ditto from another strategist here

Are you saying moving from media to brand strategy? You will have to sell it - totally different job. But you can do it.

Yes exactly that- media to creative strategy. thanks!

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