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Hi fishies. I have a ton of interviews coming up soon including a case interview at EY within their Innovation and Experience Design practice for Digital Strategy Manager. I am super comfortable with CX, design thinking, etc which are the types of projects I would be working on BUT I am absolutely terrible in case interviews. I was hoping it would be based on CX or design but my understanding is there is some revenue component idk. Anyone have any insight? I would greatly greatly appreciate it!
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Rising Star
The SM4 level at EY does put you theoretically closer to PPMD, but it also increases the pressure on you because your internal cost rate is much higher than for SM1-3.
EY in the US doesn’t separate Director from SM the way PwC does, but SM4+ is equivalent to a PwC Director. You cost more, have a lower margin, and generally need to spread your efforts among multiple projects for 8-12 billable hours each (which is more like 15-25 hours worked per project) to compensate. Also you’re working on pursuits and need to build a team of minions to do that. Unless you’re bringing in a net new skill that’s in demand and/or a book of business, it’s a tough ramp-up.
Rising Star
Essentially, the SM2 cost rate that kicks in your SM4 year functions as a filter without implementing another client-facing title. The economic realities force you to get busy living or get busy dying.
This is for EY. You are looking at waiting another 4 years at a minimum and this is a best case scenario. You get 1 year to settle in and start showing numbers. Beginning year 2, you are assessed for consistency. Once you have 2 consecutive years of exceeding your sales targets, you may be nominated to partnership, you go through the first cycle and will unlikely get picked. You still need to continue delivering and “acting like a partner” and in year 4, if the stars align and the lords are still happy, you will be promoted. And remember, you are competing with the homegrown SMs who know the ins and outs of the firm and have the relationships within the firm which is sometimes more important than your industry relationships. You say you are coming from a delivery role, your sales skills will need to be stellar if you are looking for a shot at PPMD. If you are a strong delivery person, the sales could be organic.
This would put you around year 2 SM performance but just below goals for year 3+. It may take a year off your path to PMD, but that will depend on whether you have a business case/book or business for promotion. No business case will prevent you from promoting, which is something you have to develop with support
Pro
Count on 6 years plus from SM and a jump through MD for another 4-8 years before getting to partner/principal
Is that for SM4 as well?
Guarantee your clock resets if you join D.
Don’t fall for that. You have until SM8 to go up and it will likely be for MD not Partner
What is SM4?
I’m so confused by this thread. In my practice we only have SM1 and SM2 and it’s not directly tied to years as a SM.
If you’re a lateral, no matter what you’re “told” at hiring, there is no SM4 grading that happens. It may be for your income / pay band not for the tenure to promotion.
What’s your exact situation? current vs what are you considering for move?
But senior manager is both delivery and market making...
I joined D as an SM 2.5 years ago and have just made PPMD so it does happen.