Does getting a VP title actually get you anything?

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You get one extra bad thing hidden by hr per year.

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Take that as
one-extra bad-thing
Or
One extra-bad thing
You decide

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You’re a heartbeat from the presidency.

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An extra meeting every week - where you hear the good or bad news, just before the subsequent meeting where the whole rest of the agency is told.

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Sounds about right. Also, the whole agency is told a sanitized version.

A parking spot.

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Got a $50 gym membership that’s it.
It’s just a fake promotion. They give you a title but not the money. But you can still show your LinkedIn buddies you’re doing ok and you managed to get noticed in a (big) agency

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You are the Mike Pence of the agency/holding company/consultancy you work at.

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And you’re married to Mother!

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You get the extra stress and the extra chances of getting fired when shit hits the fan

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Looks good on dates, if you are into shallow people like me.

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definitely more money.

your consulting friends are impressed with your title.

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Not in my experience. I was a VP/Director 7 years ago but I have better PTO and salary now. Also at that job there was a whole slew of XVP’s ahead of me so it meant nothing in terms of decision making ability or authority.

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yes, inconsistent. absolutely. some places jt can mean more PTO

You lose all personal time because you are always on call

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Not really. But for people who say titles don’t matter, I would argue they often do. And I find it is the more junior creatives and even your account team who are impressed by them. So to me, even though there is nothing tangible associated with it, like money, it comes down to perception and respect. When those presentation decks go out to clients, I think it is noted there as well. So not a huge deal, but there is an unspoken understanding of where you are in the larger scope of things.

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A reason to call your folks

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A business card for your mother to hand out to her friends and neighbors

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And say things like, “[insert name] has a big job you know, she’s/he’s a Vice President”

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Invitations to more dinners.

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More wrinkles and hair loss than usual

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Title inflation at agencies is at Weimar levels.

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These are called “Working Titles” in HR. What you should be striving for is to get into an Executive “Management Level” which is associated to both your position at the company (I.e how many levels to the top) and a higher Pay Band/Range. I’m an HR strategist and we know which industries are Notorious for giving fake VP titles.

Spoiler: Finance, Marketing/Advertising & Any and All Startups

Pro tip: To know if you’re a “Real” VP or not find out if you have signature authority over your entire company. Otherwise it’s a working title not a management level.

likesmarthelpful

the title has been given out broadly for decades prior that it has been watered down and is fundamentally meaningless. For that matter folks without the title is smaller companies wield more influence and responsibility than folks with the title at large multinationals.

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A target on your back...

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No

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