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I’d say it comes down to the company, what do standard data analysts make? If it’s around 75-80 I’d think that makes sense. If it’s also 100 you’re getting robbed
Really depends. Is your master's in CS or statistics? Are you able to work in production environments using distributed technologies?
My company has a new definition of data scientist, largely MS holders in business analytics with similar experience. They start around $115k base in LA + $5k bonus and maybe 10% bonus.
Ph.D graduates with light experience will start closer to $140/10/10-15%.
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These hybrid MS programs have much higher quant skills on the output vs most undergrad, and are much more well rounded than math or CS undergrad. In the world of consultants it might seem like the analytics piece is straightforward, but outside that world the "business intuition" doesn't come as naturally. It's the same thing that lets the consulting industry exist.
$115k is on the high end for a new grad in LA, but possible.