Fellow ACDs (particularly in smaller city markets) hit me with your salary please and thank you. I need some negotiation fuel.

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I used to be in a pretty small market. Population around 800,000, smack in between the South and the Midwest. Agency was about 200 people, which made it the biggest agency in that city. I was making 110k when I left. I’m in a larger city, but probably 2nd or 3rd tier at 125k. Not NY or LA.
Unfortunately many times you’re not gonna get a gigantic raise unless you move. Also, how much experience do you have?
I’ve seen idiot CDs promote kids with 3 years of experience to ACD, just to feed their ego instead of giving them a real raise. Ends up hurting everyone: the kid AND the agency.

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Should be around 120k in smaller cities

$110 is avg. In smaller markets

How small we talking? Also, I'm so underpaid for this title it's embarrassing to say. But I have no interest in switching agencies so not sure how to get up to market value?

Lol you aren't getting 160 in Chicago as acd unless you're winning Cannes Grand Prix.

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I’m interviewing for a new job and this city just doesn’t have a lot of data to get a range. This was super helpful to hear everyone’s thoughts.

Milwaukee

200 in a not 1st tier market. Award winning, so YMMV.

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