Find myself in an interesting spot. My boss/leaders tapped me to get involved in social strategy/growth efforts, via my expertise in brand. Some people on the team have been ok with this “unofficial” role — while others seem to take issue w/any input on social strategy. Even if I’m coming at it from brand storytelling and strategic content planning to grow our social presence. Any ideas on how to make this easier and more streamlined? A title change is obvious, but if that’s not possible?

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Brand side politics are the worst. Ask your manager his/her insight on how to navigate that minefield.

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Totally agree haha. And I plan to do that, thank you for commiserating 😊

Hahaha I go through this every day. The social team who are frankly inexperienced, never worked anywhere consequential, and are all 4 levels below me can’t stand that anyone disagree with them from the creative side. After all, they are social strategy 🤣. Never mind they can’t make anything themselves, what they think is good is stupid shit that gets reach because it’s recipes (food). Storytelling? Culture? Nah not in my bonus-able objectives. You are in a losing battle. If you are not their direct leader, it’s a jealousy thing. This stupid social channel is all they have and will only let you pry it from their cold dead hands.

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I would consider asking the social strat team how they see you best helping them... Those who are pushing back - what are THEIR areas of expertise and how can you learn from them and how do you think you can help them

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