For those of you in product management, how did you get started? I’ve been working in marketing for a few years, and I’m really drawn to the idea of managing products and working with cross-functional teams. Did you have to go back to school, or did you transition from another role? I’d love some tips on how to pivot into PM!

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Transitioned from an operational role.

I was the person using the internally-built product, and was constantly giving feedback to the product team to make it better. I learned how the product team prioritized requests and made sure to structure mine to get higher priority.

At one point, someone in product left and I managed to get my way into a role on the team since I already knew some of their processes and people.

I moved from digital marketing to tech by getting a couple of Agile certifications. From there I was able to manage digital web properties and then change and adoption for various tech products. Keep in mind technical product marketing may be a way to start.

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