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Chief
“I’ll take ‘things managers say when they’re scared of losing employees,’ Alex.”
Pro
Don’t think so. Basically, agencies have tried to freeze salaries for so long, that this is finally a correction. Other industries get annual raises, raises for promotions, etc. I know people who haven’t had a raise for years or more. And some of them have been promoted during that time. If anything, agencies will need to figure out a better compensation model with their clients.
Move to tech and get the money you deserve. I’m interviewing right now for a role that has a nearly $300K total compensation package (base, bonus, stock).
I left as an Associate Director (about 6 years experience)
The advertising industry has continued to grow during the pandemic, especially in the digital space. Additionally, agencies who allow their employees to work from home or come into the office voluntarily are going to continue to get the best talent as the great resignation continues in this tight job market; the vaccine mandates will indirectly cause movement across all teams.