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I am running a “strategy reading group” at our office in Toronto (started off with just planners, but now around a quarter of the office is showing up), here is our reading list this year! January - Positioning (1980 / 224 pages)
February - Zag (2006 / 208 pages)
March - Influence: The Psychology of Persuasion (2006 / 336 pages)
April - Made to Stick: Why Some Ideas Survive and Others Die (2007 / 336 pages)
May - Good Strategy / Bad Strategy: The Difference and Why it Matters (2011 / 336 pages)
June - How Brands Grow: What Marketers Don't Know (2010 / 246 pages)
July - Brain Surfing: The Top Marketing Strategy Minds in the World (2015 / 214 pages)
August - The Anatomy of Humbug: How to Think Differently About Advertising (2015 / 208 pages)
September - The Attention Merchants: The Epic Scramble to Get Inside Our Heads (2016 / 416 pages)
October - The choice factory: 25 Behavioural Biases that influence what we buy (2018 / 300 pages)
November - Where the Suckers Moon: The Life and Death of an Advertising Campaign (2013 / 490 pages)
December - Trust Me, I’m Lying (2000s era marketing / 352 pages)
https://books.google.com/books/about/It_s_Not_How_Good_You_Are_It_s_How_Good.html?id=ZWnGQgAACAAJ&source=kp_cover
https://books.google.com/books/about/Universal_Principles_of_Design_Revised_a.html?id=l0QPECGQySYC&source=kp_cover
“Hey Whipple, Squeeze This” by Luke Sullivan. The Bible for our industry.
Anything by Kurt Vonnegut. Not for advertising, but for writing.
This or anything else by Jon Steele
https://www.amazon.com/Truth-Lies-Advertising-Account-Planning/dp/0471189626
I have that one! Should dust it off 😀
I love that one 👆
Juicing the Orange
Creativity, Inc.
I have a lovely bunch of coconuts
https://books.google.com/books/about/Helmut_Krone_The_Book.html?id=0LpbPQAACAAJ
@ACD1 https://www.youtube.com/watch?v=oP3c1h8v2ZQ
Read the Book of Gossage and More Bullmore